Be the Benchmark

Iceberg is a world-leading platform for benchmarking global vehicles, used by over 200 customers across global OEMs and suppliers.

explore the platformview all packages
  • insights for actions
  • motor show intelligence
  • full vehicle teardown
  • advanced system studies
  • ev-technology deep dives
  • digital twin assets
  • full vehicle costing

All delivered via the Iceberg cloud platform — searchable, filterable, and accessible from anywhere.

  • 200+

    Global customers across OEMs & suppliers

  • 25+

    Study types across the full platform

  • 15

    Advanced data package studies

  • 6

    Interface languages supported

Who Uses Iceberg

Trusted across the entire

automotive value chain

Iceberg serves over 200 customers spanning every tier of the automotive industry — from the world's largest vehicle manufacturers to component specialists, materials innovators, and research institutions shaping the next decade of mobility.

  • XPeng
  • Ford
  • Renault
  • Molex
  • NIO
  • Volvo logo
  • Zeekr

For those who move the industry forward

  • Leading Global OEMs

    Passenger-car and commercial-vehicle manufacturers across Japan, Europe, North America, Korea, China, and India are using Iceberg for product planning, teardown benchmarking, and cost strategy.

    • Passenger
    • Commercial
    • Premium

  • New-Age EV OEMs

    Electric-vehicle pioneers and clean-sheet mobility start-ups benchmarking incumbents on battery architecture, e-drive systems, thermal management, and software-defined vehicle platforms.

    • EV Start-ups
    • SDV
    • Electrification

  • Tier-1 System Suppliers

    Global Tier-1s supplying integrated systems — powertrain, chassis, seating, interiors, E/E architecture, thermal, filtration, NVH, safety, lighting, ADAS, and e-mobility modules.

    • Powertrain
    • Chassis
    • Interiors
    • E/E

  • Tier-2 Component Specialists

    Component-level experts producing connectors, fasteners, fluid and fuel lines, sensors, semiconductors, structural parts, and precision sub-assemblies for the global supply chain.

    • Connectors
    • Fasteners
    • Sensors
    • Structural

  • Raw Material Suppliers

    Producers of steel, aluminum, copper, engineering plastics, synthetic rubber, composites, and advanced battery materials feeding the global automotive supply base.

    • Metals
    • Polymers
    • Composites
    • Battery

  • Chemical & Specialty Materials

    Specialty chemical, coatings, adhesives, sealants, elastomers, and functional-polymer suppliers using Iceberg to map material usage across competitive vehicle programs.

    • Coatings
    • Adhesives
    • Elastomers
    • Specialty

  • Strategy & Engineering Consultants

    Management, engineering, and market-intelligence consultancies using Iceberg as a neutral, evidence-based competitive backbone for OEM and supplier engagements.

    • Strategy
    • Engineering
    • M&A

  • Academic & Industry Bodies

    Universities, applied-research institutes, and not-for-profit industry associations accessing as-built vehicle data for R&D, sustainability, and sector-wide benchmarking.

    • Universities
    • Research
    • Associations

A shared intelligence layer for the auto industry

Whatever your role on the vehicle — from raw material to final assembly — Iceberg gives you the same trusted, as-built reference data.

  • 200+

    customers

  • 8

    user segments

  • Global

    Coverage

The Platform

Everything you need to benchmark,
in one place

Iceberg is built around a single, unified interface that gives benchmarking teams instant access to deep competitor intelligence — searchable, filterable, and structured exactly the way engineering and product teams work.

A powerful, context-aware search bar sits at the heart of the platform. Choose what you're looking for and search across the entire library in seconds.

  • vehicles
  • systems
  • parts
  • materials
  • manufacturers
  • image
  • reports
  • fasteners
new iceberg ui

A redesigned, more intuitive interface

The new Iceberg UI is a ground-up redesign built for speed, clarity, and personalization. It introduces an entirely new home experience, smarter navigation, and a set of exclusive capabilities that make everyday benchmarking workflows faster and more efficient.


  • Redesigned home screen with a powerful, categorized search experience

  • Personalized dashboard — pin the data packages you use most

  • Configurable home widgets for quick access to key workflows

  • Persistent floating menu for navigation without losing context

  • Faster load times and a cleaner, more focused layout throughout

  • Classic UI remains accessible via toggle for a smooth transition

 

  • Redesigned home screen with a powerful, categorized search experience
  • Personalized dashboard — pin the data packages you use most
  • Configurable home widgets for quick access to key workflows
  • Persistent floating menu for navigation without losing context
  • Faster load times and a cleaner, more focused layout throughout
  • Classic UI remains accessible via toggle for a smooth transition
  •  
Why Iceberg?

Every layer of competitor intelligence

From photography of vehicles launched at motor shows to full-vehicle crash simulations, Iceberg provides the most structured and actionable benchmarking data available for automotive OEMs and Tier suppliers.

  • As-Built Accuracy

    Every dataset is derived from physical teardown and measurement of real production vehicles — true as-built reference data for confident decisions.

  • Unified Cloud Platform

    All studies are accessible through the Iceberg platform with cross-linked data navigation and virtual demos on demand, from anywhere.

  • Deep EV Tech Insights

    Deep specialization in HV battery architecture, cell chemistry, e-motor teardowns, and thermal management — purpose-built for the electrification era.

  • Full Vehicle Costing + Eureka

    Proprietary costing translates teardown data into real cost breakdowns, feeding directly into Eureka for targeted cost-reduction ideas.

  • Global Vehicle Coverage

    From motor show reveals to production teardowns, coverage spans the latest vehicles across global markets for concurrent multi-market analysis.

  • Simulation-Ready Digital Twins

    CAE mesh and CFD models derived from physical scans — ready for direct simulation use with highly accurate CAE–physical correlation.

Understand the True Cost of Every Vehicle

Go beyond component specifications with detailed, teardown-based cost intelligence. Iceberg breaks down vehicle costs at part level, revealing the impact of materials, manufacturing processes, joining and assembly, and SGA margins — from individual components through to complete vehicle systems.

 

 

full vehicle costing
benchmarking packages

Six categories of intelligence

Iceberg packages are organized into six complementary tiers — from early-stage styling intelligence to full vehicle costing intelligence.

  • 1

    Global Motoshows

    High-resolution photography of vehicles launched in Motorshows covering exterior styling, interior, lighting, closures, and wheels — with vehicle specifications and a side-by-side comparison tool for rapid trend tracking.

    • Styling
    • Photography
    • Specs
  • 2

    Global Teardown Data

    Comprehensive full-vehicle teardown: structured BOM, part photography, mass and dimensional attributes, material identification, supplier details, and exploded views on the Iceberg cloud platform.

    • BOM
    • Mass Data
    • Materials
  • 3

    Advanced Data Packages

    Fifteen specialized studies covering 3D scanning, ergonomics, BIW, chassis kinematics, EE architecture, harness, HMI, lighting, door seals, thermal systems, battery structure, and airbags.

    • 15 Studies
    • BIW
    • EE
    • HMI
    • EV Systems
  • 4

    Global EV Technology Packages

    Purpose-built for electrification — covering HV battery architecture, cell material analysis, and complete e-motor teardown.

    • HV Battery
    • E-Motor
    • Cell Chemistry
  • 5

    Digital Twin Data Packages

    Simulation-ready assets from physical scans: CAE intelligent mesh models, full-vehicle crash models, and CFD analyses for aerodynamics and battery thermal management.

    • CAE
    • CFD
    • Crash
  • 6

    Full Vehicle Costing

    Proprietary cost intelligence built on teardown data — part-level cost breakdowns covering material, manufacturing, joining and assembly, and SGA margins, rolled up from part to final assembly.

    • Costing
    • Value Engineering

Exclusive New Capabilities

  • Redesigned home screen with a powerful, categorized search experience

  • Personalized dashboard — pin the data packages you use most

  • Configurable home widgets for quick access to key workflows

  • Persistent floating menu for navigation without losing context

  • Faster load times and a cleaner, more focused layout throughout

  • Classic UI remains accessible via toggle for a smooth transition

Intuitive UI

Organized dashboards map directly to SAE standards — navigate BIW, chassis, EE, and ergonomic data in a familiar structure that accelerates decision-making for engineering teams.

  • standards aligned
  • filtered views
  • cross-linked data

Exhaustive Multi-System Data

From 3D part-level scans to HV battery cell chemistry — every system is covered. Navigate across 26+ study types in a single platform with linked data across teardown, dimensions, materials, and simulations.

  • 3D Part Viewer
  • Cut Sections
  • 26+ Study Types

Seamless Integration with Eureka Ideas

Iceberg's cost reduction data flows directly into Eureka — Caresoft's cost-idea engine — surfacing specific, benchmark-backed cost reduction opportunities for materials, processes, and joining strategies.

  • Full Vehicle Costing
  • Eureka Integration
  • Seamless Eureka Ideas
tip of the iceberg

Turn benchmarks into breakthroughswith Eureka

Eureka is a patent-pending platform that turns Iceberg's deep competitor intelligence into concrete, prioritized opportunities to reduce material cost, mass, and assembly time — delivered as actionable ideas your engineering and sourcing teams can execute.

experience eureka
patent pending
logo_eureka_dark_resized_1200x800-1

  • Material Cost

    Grade-specific, teardown-based cost reduction ideas.

  • Mass

    Lightweighting ideas benchmarked against peer vehicles.

  • Assembly Time

    Process and joining ideas that cut cycle time.

contact us

Ready to benchmark with Iceberg?

Contact the Caresoft Global team to discuss your benchmarking needs or request a virtual platform demo.

sales & generalsales@caresoftglobal.com
media & prmarcom@caresoftglobal.com
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